Trademark guides / Super Bowl
Is “Super Bowl” safe to use on Etsy?
No, not unless you’re selling the genuine brand. “Super Bowl” is a trademark of National Football League (NFL).
"Super Bowl" belongs to the NFL. Use "game day" or "the big game" on merchandise.
Why it’s a problem
The NFL has held the SUPER BOWL trademark since 1969 and charges sponsors heavily to use it. It is known for policing the name strictly, starting with cease-and-desist letters. Merchandise that uses the name without a license is an easy target.
What Etsy does when it’s reported
Etsy removes a listing when a rights owner files an intellectual property report, and you can only respond afterwards with a counter notice. Repeated reports against the same shop can lead to suspension.
Etsy's Handmade category makes this worse: sellers describe their own designs with popular words, and some of those words belong to someone.
What to write instead
- the big game
- game day
- football Sunday
- football party
Check the rest of your listing
One trademark is rarely the only risk. The scanner checks your whole title and description against Etsy’s own rules and every term in our trademark list.
Related
Source: Fox Business: Why companies call it 'the big game'
General information, not legal advice. Trademark status can change; this page was last checked on 2026-10-10.