Trademark guides / Stanley
Is “Stanley” safe to use on eBay?
No, not unless you’re selling the genuine brand. “Stanley” is a trademark of Pacific Market International (Stanley).
"Stanley cup/tumbler" refers to Stanley's trademark. For other brands, describe the size and features instead.
Why it’s a problem
Stanley's maker joined Amazon in late 2024 to sue sellers of counterfeit cups bearing the Stanley trademark. Tumbler listings that borrow the name for other brands are a known target.
What eBay does when it’s reported
Brand owners report listings to eBay through its Verified Rights Owner (VeRO) program, and eBay removes the reported listings. Repeated removals can restrict or suspend your account. eBay's search manipulation policy also bans comparing your item with other brands' products.
eBay titles are only 80 characters, so sellers squeeze in popular keywords. A trademarked keyword in the title is the most visible place to be caught.
What to write instead
- 40 oz tumbler with handle
- insulated travel tumbler
- straw tumbler
Check the rest of your listing
One trademark is rarely the only risk. The scanner checks your whole title and description against eBay’s own rules and every term in our trademark list.
Related
Source: PPAI: Stanley maker teams with Amazon to sue counterfeiters
General information, not legal advice. Trademark status can change; this page was last checked on 2026-10-10.